Meet the Author

Mark Harmon is a master number cruncher. Creating overloaded Excel spreadsheets loaded with complicated statistical analysis is his idea of a good time. His profession as an Internet marketing manager provides him with the opportunity and the need to perform plenty of meaningful statistical analysis at his job.

Mark Harmon is also a natural teacher. As an adjunct professor, he spent five years teaching more than thirty semester-long courses in marketing and finance at the Anglo-American College in Prague and the International University in Vienna, Austria. During that five-year time period, he also worked as an independent marketing consultant in the Czech Republic and performed long-term assignments for more than one hundred clients. His years of teaching and consulting have honed his ability to present difficult subject matter in an easy-to-understand way.

Harmon received a degree in electrical engineering from Villanova University and MBA in marketing from the Wharton School.